Privacy Policy

Privacy Policy

Effective Date: October 9, 2026

Walker Insurance of Central FL Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain and safeguard information through our websites, insurance quote forms, telephone communications, customer relationship systems and other insurance agency operations.

It applies to this website, portsaintluciehomeinsurance.com, and to the other local and insurance-specific websites operated by Walker Insurance of Central FL Inc., including websites that use separate domain names or local marketing names.

1. About Us

Walker Insurance of Central FL Inc. is an independent insurance agency serving customers in Florida. We help consumers obtain quotations, compare insurance options, place coverage and service insurance policies.

Our websites may use different geographic or insurance-specific names. Unless otherwise indicated, information submitted through those websites is received and processed by Walker Insurance of Central FL Inc.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Personal and contact information

• Name, address, telephone number and email address.
• Preferred contact methods and appointment availability.
• Information submitted through online forms or other communications.

Property and insurance information

• Property address, characteristics, occupancy and construction information.
• Current insurance carrier, coverage information, renewal dates and premiums.
• Insurance application details, coverage requests and quotation history.
• Mortgage lender and mortgagee information.
• Claims and loss history where relevant and legally permitted.
• Current insurance policy documents, declarations pages and other uploaded records.

Additional underwriting information

We may request or obtain additional information needed to prepare insurance quotations, assess eligibility or assist with an application. This information may come directly from you, from insurance carriers, from authorized reporting services, from public records and from other permitted sources.

We collect and use nonpublic personal financial information, and any nonpublic personal health information if applicable, subject to the insurance privacy laws that apply to it.

Website and technical information

• IP address and approximate geographic location.
• Browser, device and operating system information.
• Pages visited and interactions with forms and buttons.
• Referral sources, advertising attribution and campaign information.
• Cookies and similar technologies.

Communications information

• Emails, text messages and correspondence.
• Call dates, times and contact information.
• Telephone recordings and transcripts where lawfully obtained.
• Customer service inquiries and communications with our staff or automated systems.
• Communication preferences, consent records and opt-out requests.

3. How We Use Your Information

We may use your information to:

• Respond to insurance quote requests and inquiries.
• Obtain and compare quotations from multiple insurance companies.
• Evaluate and present available insurance options.
• Assist with insurance applications, placement, renewals and servicing.
• Contact you about the insurance products or services you requested.
• Send reminders, appointment confirmations and follow-up communications.
• Send future insurance-related offers and marketing communications where legally permitted.
• Maintain customer relationships and business records.
• Operate automated customer service and communication systems.
• Analyze website performance and advertising effectiveness.
• Protect against fraud, misuse and unauthorized activity.
• Meet applicable legal, regulatory and contractual obligations.

We may use information from previous inquiries to help provide future insurance services and offers, subject to applicable privacy, marketing and insurance information-sharing restrictions.

4. Automated Communications and Artificial Intelligence

We use or may use customer relationship management platforms, automated workflows, artificial intelligence and virtual assistants to support our operations. These technologies may help us:

• Respond to online insurance inquiries.
• Answer incoming calls.
• Make permitted outbound telephone calls.
• Send automated text messages and emails.
• Schedule appointments and deliver reminders.
• Follow up on quotations.
• Respond to routine customer service questions.
• Identify requests that need an insurance professional.

Some communications may be generated, processed or supported by AI systems, including AI-generated voice technology.

The use of automated technology for marketing calls or texts is subject to applicable consent requirements. Submitting information through a website does not, by itself, authorize every form of automated marketing.

AI systems do not replace licensed insurance professionals in giving insurance advice or determining coverage.

We may process communications through authorized technology providers to operate these services, subject to applicable confidentiality, security and privacy requirements.

5. Telephone Calls, Recordings and Text Messages

Calls to or from us may be handled by agency representatives, authorized service providers or automated AI-assisted systems.

Where legally permitted, and after obtaining any required consent, calls may be recorded or transcribed for service, quality assurance, training, compliance and recordkeeping purposes. We provide recording notices and obtain required consent in accordance with applicable law.

Text messages may relate to insurance inquiries, appointments, quotations, customer service or, where authorized, marketing. You may opt out of marketing text messages by replying STOP or by contacting us. Message and data rates may apply.

6. Insurance Companies and Information Sharing

As an independent insurance agency, we work with multiple insurance companies and insurance-market participants. We may disclose information, as appropriate and legally permitted, to:

• Insurance carriers.
• Managing general agents (MGAs).
• Wholesale insurance brokers.
• Insurance underwriting and rating platforms.
• Authorized insurance reporting services.
• Insurance policy administration and servicing providers.

We disclose information to them to evaluate eligibility, obtain requested quotations, submit applications, place coverage, administer policies or support insurance services.

Additional sharing for future products, different insurance needs or other purposes is subject to applicable notice, consent and opt-out requirements.

We do not sell customer lists or nonpublic personal information to unrelated businesses for their own marketing.

7. Technology Providers, Employees and Contractors

We use authorized technology and business service providers to operate our websites and our agency. These may include:

• GoHighLevel and other customer relationship management platforms.
• NowCerts and other insurance agency management systems.
• Cloudflare and other website hosting, security or document storage providers.
• Google Analytics, Google Ads, Google Tag Manager and Google Maps services.
• GoTo and other telephone or communications providers.
• Email, SMS, AI, automation and communications technology providers.
• Other authorized providers supporting our agency operations.

Our employees, independent contractors and authorized virtual assistants may access the information they need to perform their assigned responsibilities. Some authorized personnel or service providers may be located outside the United States.

We apply access restrictions and security safeguards, and we require authorized personnel and service providers to handle information according to applicable confidentiality and privacy obligations.

We may also disclose information as required by law, to regulatory authorities, in legal proceedings or as part of a permitted business transaction.

8. Cookies, Website Analytics and Advertising

Our websites may use cookies, similar technologies and advertising measurement tools to improve website functionality, understand visitor activity, measure quote requests and evaluate advertising campaigns. These tools may include Google Analytics, Google Ads, Google Tag Manager and related services.

Depending on the services enabled, these technologies may collect browser identifiers, IP addresses, page interactions, advertising referral information and conversion events. We may use this information to measure advertising effectiveness and provide relevant advertising, subject to applicable law and your preferences.

We aim to limit the disclosure of sensitive insurance application information through advertising and analytics technologies.

You may manage cookies through your browser settings. Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

9. Information Storage and Retention

We retain information for legitimate insurance agency and business purposes, subject to applicable legal and regulatory requirements. Records may include:

• Insurance inquiries and quote requests.
• Insurance applications and supporting documents.
• Uploaded declarations pages and other policy records.
• CRM communications and activity histories.
• Customer correspondence and service records.
• Lawfully obtained call recordings and transcripts.
• Communication consent and opt-out records.

Uploaded insurance documents may remain with your lead or customer record after the initial quotation review.

Information may be stored in agency management systems, customer relationship platforms, secure cloud storage and other authorized business systems. Retention periods may differ by record type and by legal obligation. We securely delete or dispose of information when it is no longer needed and its retention is not otherwise required.

10. Information Security

We maintain reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, use, alteration and disclosure. These may include encrypted transmission, restricted system access, authentication controls and confidentiality obligations.

No electronic information system can be guaranteed to be completely secure.

11. Your Privacy Choices and Rights

Depending on applicable law and your relationship with us, you may ask to:

• Review certain personal information we maintain about you.
• Correct inaccurate information.
• Delete eligible information.
• Update your communication preferences.
• Opt out of marketing communications.
• Exercise applicable insurance information-sharing rights.

Some information may need to be retained for legal, regulatory, insurance, recordkeeping or other permitted purposes. Requests may be subject to reasonable identity verification and applicable legal exceptions.

To stop marketing emails, use the unsubscribe option in the message. To stop marketing text messages, reply STOP or contact us. You may also contact us to ask that we stop marketing telephone calls.

Opting out of marketing generally does not stop necessary communications about an insurance transaction, policy or service when otherwise permitted by law.

Where applicable law gives you a separate right to opt out of specific disclosures of nonpublic personal information, we will provide the required notice and a way to exercise that right.

12. Third-Party Websites

Our websites may link to insurance carrier websites, external services or other third-party resources. Those websites have their own privacy policies and data practices, which we do not control.

13. Children’s Privacy

Our websites and insurance services are intended for adults. We do not knowingly collect personal information directly from anyone under 18 through our insurance quote websites.

14. Updates to This Policy

We may update this Privacy Policy to reflect changes in our business practices, technology, legal requirements or insurance operations. The effective date at the top shows when it was last updated. When required by applicable law, we will provide additional notice or obtain consent before making material changes that affect personal information.

15. Contact Us

Questions about this Privacy Policy, requests about your personal information and requests to opt out of communications may be sent to:

Walker Insurance of Central FL Inc.

Telephone: (772) 335-4779

Email: info@portsaintluciehomeinsurance.com

Where required, additional insurance-specific privacy notices may be provided in connection with an insurance application, policy or customer relationship.